Medium

Sarah Hyndman

Featured Book

Why Fonts Matter

Why Fonts Matter

A multisensory analysis of typography and its influence with research results. “Fascinating insight” Professor Charles Spence, University of Oxford

2016

Stories

Sarah Hyndman

·

Apr 26, 2023

Once more, with feeling

After a decade of blandification logo fonts are getting emotional again

Once more, with feeling

Sarah Hyndman

·

Feb 17, 2023

Spin the cheese wheel for a taste of type.

Can you tell your brie from your blue just by looking at a font? Your typographic taste buds will be tingling as you become a cheesy font…

Spin the cheese wheel for a taste of type.

Sarah Hyndman

·

Feb 17, 2023

The ultimate font face-off: Serif vs sans serif in the psychological battle of font personalities

Times New Roman or Calibri? Does changing your font make a difference?

The ultimate font face-off: Serif vs sans serif in the psychological battle of font personalities

Sarah Hyndman

·

Jan 20, 2023

Will skinnylicious fonts leave you feeling hungry?

What fonts would you pair with words like “light”, “wholesome”, “skinnylicious”, “sensible” and “mild”? These are the adjectives that often…

Will skinnylicious fonts leave you feeling hungry?

Sarah Hyndman

·

Jan 6, 2023

Can a font motivate you to exercise or to pay more for a meal?

Fonts are just squiggles on a page or screen that spell out words, right? That’s their job and there’s nothing more going on behind the…

Can a font motivate you to exercise or to pay more for a meal?

In

The Startup

by

Sarah Hyndman

·

May 19, 2019

Hidden stories in London’s signs

Hidden in London street signs are stories waiting to be told. Their letterforms tell us these stories, often on a subconscious level.

Hidden stories in London’s signs

Sarah Hyndman

·

May 6, 2019

How typography impacts your mood

Typefaces set the mood and clue us into what we are about to read, in a similar way to a person’s body language or facial expression.

How typography impacts your mood

Sarah Hyndman

·

Apr 12, 2019

Be more Punk. A call to action.

This is how we rebel. This is how we create a revolution today.

Be more Punk. A call to action.

Sarah Hyndman

·

Apr 11, 2019

How Punk changed Graphic Design and is history repeating itself?

What can the 1970s reveal about today’s typography trends?

How Punk changed Graphic Design and is history repeating itself?

Sarah Hyndman

·

Apr 6, 2019

Eat Your Words

Food as a system of communication and its role in a post-culinary society*

Eat Your Words

Sarah Hyndman

Sarah Hyndman

Book Author

Keynote speaker | Author | Creating a buzz with interactive talks packed with science, activities & sense-hacking | Persuasive typography | www.typetasting.com

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