The chatty cinema sign over Ruby’s Bar.

Hidden in London street signs are stories waiting to be told. Their letterforms tell us these stories, which we often read on a subconscious level.

Taking a closer look at the city streets reveals how the new and preserved signs narrate three centuries of letterforms. These tell the social and cultural stories of an area with ‘secret’ clues hidden in their shapes.

The signs change as businesses come and go, areas transform, or fashions and…


Physically, we use our voice, facial expressions. gestures and posture to convey a wide range of emotional cues from the subtle to the dramatic. Typefaces and the way they are used provide a similarly extensive emotional range typographically.


What does a poster’s typography tell us? More than you’d think. I chatted to Jordon Farley of Total Film magazine about cracking the code behind some of cinema’s most famous fonts.

“When you’re creating a poster, you’re using lots of visual codes. Use a typeface that jars with what’s being…


Food as a system of communication and its role in a post-culinary society

Sarah Hyndman, MA Typo/graphic Studies Thesis (Distinction), February 2001. London College of Communication, University of the Arts London.

Abstract / Introduction / i. The signifier is eaten / ii. Tribe / iii. Intimacy / iv. Formality / v. Seduction / Conclusion

Conclusion

It is not the actual food, but the system…


Imagine living in a time of ongoing economic hardship, with social fragmentation, an economy struggling to recover from a stock market crash, housing problems and increasing unemployment. Imagine the clash of expectations as both the economy and society struggle to cope with the dramatic pace of change. There is a…


Food as a system of communication and its role in a post-culinary society

Sarah Hyndman, MA Typo/graphic Studies Thesis (Distinction), February 2001. London College of Communication, University of the Arts London.

Abstract / Introduction / i. The signifier is eaten / ii. Tribe / iii. Intimacy / iv. Formality / v. Seduction / Conclusion


Punk emerged as a reaction to the rigid restrictions of Modernism and its style ripped up the rules of Swiss minimalism and neutral sans serif typography. As traditional attitudes came to be considered outdated, society rebelled against the mainstream and demanded change. It feels like we are at a similar…


Food as a system of communication and its role in a post-culinary society

Sarah Hyndman, MA Typo/graphic Studies Thesis (Distinction), February 2001. London College of Communication, University of the Arts London.

Abstract / Introduction / i. The signifier is eaten / ii. Tribe / iii. Intimacy / iv. Formality / v. Seduction / Conclusion


Food as a system of communication and its role in a post-culinary society

Sarah Hyndman, MA Typo/graphic Studies Thesis (Distinction), February 2001. London College of Communication, University of the Arts London.

Abstract / Introduction / i. The signifier is eaten / ii. Tribe / iii. Intimacy / iv. Formality / v. Seduction / Conclusion


Food as a system of communication and its role in a post-culinary society

Sarah Hyndman, MA Typo/graphic Studies Thesis (Distinction), February 2001. London College of Communication, University of the Arts London.

Abstract / Introduction / i. The signifier is eaten / ii. Tribe / iii. Intimacy / iv. Formality / v. Seduction / Conclusion

Sarah Hyndman

Author of Why Fonts Matter, TEDx, keynote speaker, researcher. Creates live online events on the typography of everyday things www.typetasting.com/sarahhyndman

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