Since April 2020 I’ve created and hosted more than 50 online events and I’ve been joined by so many people from countries around the world. This has given me the opportunity to really find out what works and how to create a brilliant online event. Here are 8 proven tips you can use to transform your online event from average to “magnificent”*.

1. Make the decision to create an event and not a webinar.

Decide at the outset whether you’re creating an event or a webinar. …

The chatty cinema sign over Ruby’s Bar.

Hidden in London street signs are stories waiting to be told. Their letterforms tell us these stories, which we often read on a subconscious level.

Taking a closer look at the city streets reveals how the new and preserved signs narrate three centuries of letterforms. These tell the social and cultural stories of an area with ‘secret’ clues hidden in their shapes.

The signs change as businesses come and go, areas transform, or fashions and tastes change. If you stand for a few moments in one place in a town or city and look around you will find that the letterforms on the signs combine to create a unique snapshot of the area at that specific moment in time. For a number of years I…

Physically, we use our voice, facial expressions. gestures and posture to convey a wide range of emotional cues from the subtle to the dramatic. Typefaces and the way they are used provide a similarly extensive emotional range typographically.

What does a poster’s typography tell us? More than you’d think. I chatted to Jordon Farley of Total Film magazine about cracking the code behind some of cinema’s most famous fonts.

“When you’re creating a poster, you’re using lots of visual codes. Use a typeface that jars with what’s being communicated and it can make the difference, in the same way that a badly cast actor might reduce credibility. We read type quite subliminally, because we read it automatically, these references take a shortcut to our brains. So you’re conveying a lot of information very, very economically. …

Food as a system of communication and its role in a post-culinary society

Sarah Hyndman, MA Typo/graphic Studies Thesis (Distinction), February 2001. London College of Communication, University of the Arts London.

Abstract / Introduction / i. The signifier is eaten / ii. Tribe / iii. Intimacy / iv. Formality / v. Seduction / Conclusion

Conclusion

It is not the actual food, but the system of rituals surrounding its preparation and consumption that provide the basis for communication. There is an overall structure which is recognisable to all members of a culture or society, with a more complex set of rules within this that relate to a specific family or social unit. …

Imagine living in a time of ongoing economic hardship, with social fragmentation, an economy struggling to recover from a stock market crash, housing problems and increasing unemployment. Imagine the clash of expectations as both the economy and society struggle to cope with the dramatic pace of change. There is a sense of being left behind in the global marketplace, and the rose-tinted nostalgia of the past is colliding with a seemingly out-of-control vision of the future. This is life in the UK in 1976, the year that Punk explodes into existence.

Punk is a rebellion against all of this. But…

Food as a system of communication and its role in a post-culinary society

Sarah Hyndman, MA Typo/graphic Studies Thesis (Distinction), February 2001. London College of Communication, University of the Arts London.

Abstract / Introduction / i. The signifier is eaten / ii. Tribe / iii. Intimacy / iv. Formality / v. Seduction / Conclusion

Punk emerged as a reaction to the rigid restrictions of Modernism and its style ripped up the rules of Swiss minimalism and neutral sans serif typography. As traditional attitudes came to be considered outdated, society rebelled against the mainstream and demanded change. It feels like we are at a similar turning point today, both culturally and typographically. Can we look to history for parallels in how graphic design and cultural attitudes are changing today?

Punk first exploded in the 1970s and, at the time, it looked like youthful rebellion. In actuality, it was part of the Postmodernist movement which began…

Food as a system of communication and its role in a post-culinary society

Sarah Hyndman, MA Typo/graphic Studies Thesis (Distinction), February 2001. London College of Communication, University of the Arts London.

Abstract / Introduction / i. The signifier is eaten / ii. Tribe / iii. Intimacy / iv. Formality / v. Seduction / Conclusion

Food as a system of communication and its role in a post-culinary society

Sarah Hyndman, MA Typo/graphic Studies Thesis (Distinction), February 2001. London College of Communication, University of the Arts London.

Abstract / Introduction / i. The signifier is eaten / ii. Tribe / iii. Intimacy / iv. Formality / v. Seduction / Conclusion

Sarah Hyndman

Author of Why Fonts Matter, TEDx, keynote speaker, researcher. Creates live online events on the typography of everyday things www.typetasting.com/sarahhyndman

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