Sarah Hyndman – Medium

Featured Book

Why Fonts Matter

Why Fonts Matter

A multisensory analysis of typography and its influence with research results. “Fascinating insight” Professor Charles Spence, University of Oxford

2016

Stories

Sarah Hyndman

Once more, with feeling

After a decade of blandification logo fonts are getting emotional again

10 min readApr 26, 2023

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Once more, with feeling

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Sarah Hyndman

Spin the cheese wheel for a taste of type.

Can you tell your brie from your blue just by looking at a font? Your typographic taste buds will be tingling as you become a cheesy font…

5 min readFeb 17, 2023

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Spin the cheese wheel for a taste of type.

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Sarah Hyndman

The ultimate font face-off: Serif vs sans serif in the psychological battle of font personalities

Times New Roman or Calibri? Does changing your font make a difference?

11 min readFeb 17, 2023

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The ultimate font face-off: Serif vs sans serif in the psychological battle of font personalities

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Sarah Hyndman

Will skinnylicious fonts leave you feeling hungry?

What fonts would you pair with words like “light”, “wholesome”, “skinnylicious”, “sensible” and “mild”? These are the adjectives that often…

3 min readJan 20, 2023

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Will skinnylicious fonts leave you feeling hungry?

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Sarah Hyndman

Can a font motivate you to exercise or to pay more for a meal?

Fonts are just squiggles on a page or screen that spell out words, right? That’s their job and there’s nothing more going on behind the…

4 min readJan 6, 2023

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Can a font motivate you to exercise or to pay more for a meal?

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Sarah Hyndman
in
The Startup

Hidden stories in London’s signs

Hidden in London street signs are stories waiting to be told. Their letterforms tell us these stories, often on a subconscious level.

4 min readMay 19, 2019

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Hidden stories in London’s signs

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Sarah Hyndman

How typography impacts your mood

Typefaces set the mood and clue us into what we are about to read, in a similar way to a person’s body language or facial expression.

3 min readMay 6, 2019

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How typography impacts your mood

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Sarah Hyndman

Be more Punk. A call to action.

This is how we rebel. This is how we create a revolution today.

3 min readApr 12, 2019

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Be more Punk. A call to action.

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Sarah Hyndman

How Punk changed Graphic Design and is history repeating itself?

What can the 1970s reveal about today’s typography trends?

4 min readApr 11, 2019

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How Punk changed Graphic Design and is history repeating itself?

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Sarah Hyndman

Eat Your Words

Food as a system of communication and its role in a post-culinary society*

4 min readApr 6, 2019

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Eat Your Words

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Sarah Hyndman

Sarah Hyndman

Book Author

Keynote speaker | Author | Creating a buzz with interactive talks packed with science, activities & sense-hacking | Persuasive typography | www.typetasting.com

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