The chatty cinema sign over Ruby’s Bar.

Hidden in London street signs are stories waiting to be told. Their letterforms tell us these stories, which we often read on a subconscious level.

Taking a closer look at the city streets reveals how the new and preserved signs narrate three centuries of letterforms. These tell the social and cultural stories of an area with ‘secret’ clues hidden in their shapes.

The signs change as businesses come and go, areas transform, or fashions and…

Food as a system of communication and its role in a post-culinary society

Sarah Hyndman, MA Typo/graphic Studies Thesis (Distinction), February 2001. London College of Communication, University of the Arts London.

Abstract / Introduction / i. The signifier is eaten / ii. Tribe / iii. Intimacy / iv. Formality / v. Seduction / Conclusion

Conclusion

It is not the actual food, but the system…

Imagine living in a time of ongoing economic hardship, with social fragmentation, an economy struggling to recover from a stock market crash, housing problems and increasing unemployment. Imagine the clash of expectations as both the economy and society struggle to cope with the dramatic pace of change. There is a…

Food as a system of communication and its role in a post-culinary society

Sarah Hyndman, MA Typo/graphic Studies Thesis (Distinction), February 2001. London College of Communication, University of the Arts London.

Abstract / Introduction / i. The signifier is eaten / ii. Tribe / iii. Intimacy / iv. Formality / v. Seduction / Conclusion

Food as a system of communication and its role in a post-culinary society

Sarah Hyndman, MA Typo/graphic Studies Thesis (Distinction), February 2001. London College of Communication, University of the Arts London.

Abstract / Introduction / i. The signifier is eaten / ii. Tribe / iii. Intimacy / iv. Formality / v. Seduction / Conclusion

Food as a system of communication and its role in a post-culinary society

Sarah Hyndman, MA Typo/graphic Studies Thesis (Distinction), February 2001. London College of Communication, University of the Arts London.

Abstract / Introduction / i. The signifier is eaten / ii. Tribe / iii. Intimacy / iv. Formality / v. Seduction / Conclusion

Food as a system of communication and its role in a post-culinary society

Sarah Hyndman, MA Typo/graphic Studies Thesis (Distinction), February 2001. London College of Communication, University of the Arts London.

Abstract / Introduction / i. The signifier is eaten / ii. Tribe / iii. Intimacy / iv. Formality / v. Seduction / Conclusion

Sarah Hyndman

Author of Why Fonts Matter, TEDx, keynote speaker, researcher. Creates live online events on the typography of everyday things www.typetasting.com/sarahhyndman

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