Can you tell your brie from your blue just by looking at a font? Your typographic taste buds will be tingling as you become a cheesy font connoisseur. The Spin the Wheel of Cheese game is a cheese tasting for your eyes and imagination. The Spin the Wheel of Cheese…

Times New Roman or Calibri? Does changing your font make a difference? Dive into the ultimate showdown in the world of fonts: serif vs sans serif. This is a psychological battle of typeface personalities. I asked you to pit Times New Roman and Calibri against each other. Which came out on top? Letters are squiggles on a page or a screen. You’re…

What fonts would you pair with words like “light”, “wholesome”, “skinnylicious”, “sensible” and “mild”? These are the adjectives that often accompany low-fat, low-carb options according to science writer David Robson. I’m pretty sure that right now you’re imagining skinny, minimalist sans serif styles like options A and D in…

Fonts are just squiggles on a page or screen that spell out words, right? That’s their job and there’s nothing more going on behind the scenes, or is there? I started exploring the psychology of typography back in 2013. Some of the research I came across was surprising. Researchers had…

Hidden in London street signs are stories waiting to be told. Their letterforms tell us these stories, which we often read on a subconscious level. Taking a closer look at the city streets reveals how the new and preserved signs narrate three centuries of letterforms. These tell the social and cultural stories of an area with ‘secret’ clues hidden in their shapes. The signs change as businesses come…

Physically, we use our voice, facial expressions. gestures and posture to convey a wide range of emotional cues from the subtle to the dramatic. Typefaces and the way they are used provide a similarly extensive emotional range typographically.

Imagine living in a time of ongoing economic hardship, with social fragmentation, an economy struggling to recover from a stock market crash, housing problems and increasing unemployment. Imagine the clash of expectations as both the economy and society struggle to cope with the dramatic pace of change. There is a…

Punk emerged as a reaction to the rigid restrictions of Modernism and its style ripped up the rules of Swiss minimalism and neutral sans serif typography. As traditional attitudes came to be considered outdated, society rebelled against the mainstream and demanded change. It feels like we are at a…

Food as a system of communication and its role in a post-culinary society. Masters Thesis by Sarah Hyndman, 2001 (distinction). — MA Typo/graphic Studies, London College of Communication, University of the Arts London, February 2001. Abstract Introduction 1. The signifier is eaten 2. Tribe 3. Intimacy 4. Formality 5. Seduction Conclusion