Sarah Hyndman – Medium

Sarah Hyndman

Featured Book

Why Fonts Matter

Why Fonts Matter

A multisensory analysis of typography and its influence with research results. “Fascinating insight” Professor Charles Spence, University of Oxford

2016

Stories

Sarah Hyndman

Once more, with feeling

After a decade of blandification logo fonts are getting emotional again

Apr 26, 2023

Once more, with feeling

Apr 26, 2023

Sarah Hyndman

Spin the cheese wheel for a taste of type.

Can you tell your brie from your blue just by looking at a font? Your typographic taste buds will be tingling as you become a cheesy font…

Feb 17, 2023

Spin the cheese wheel for a taste of type.

Feb 17, 2023

Sarah Hyndman

The ultimate font face-off: Serif vs sans serif in the psychological battle of font personalities

Times New Roman or Calibri? Does changing your font make a difference?

Feb 17, 2023

The ultimate font face-off: Serif vs sans serif in the psychological battle of font personalities

Feb 17, 2023

Sarah Hyndman

Will skinnylicious fonts leave you feeling hungry?

What fonts would you pair with words like “light”, “wholesome”, “skinnylicious”, “sensible” and “mild”? These are the adjectives that often…

Jan 20, 2023

Will skinnylicious fonts leave you feeling hungry?

Jan 20, 2023

Sarah Hyndman

Can a font motivate you to exercise or to pay more for a meal?

Fonts are just squiggles on a page or screen that spell out words, right? That’s their job and there’s nothing more going on behind the…

Jan 6, 2023

Can a font motivate you to exercise or to pay more for a meal?

Jan 6, 2023

Sarah Hyndman
in
The Startup

Hidden stories in London’s signs

Hidden in London street signs are stories waiting to be told. Their letterforms tell us these stories, often on a subconscious level.

May 19, 2019

Hidden stories in London’s signs

May 19, 2019

Sarah Hyndman

How typography impacts your mood

Typefaces set the mood and clue us into what we are about to read, in a similar way to a person’s body language or facial expression.

May 6, 2019

How typography impacts your mood

May 6, 2019

Sarah Hyndman

Be more Punk. A call to action.

This is how we rebel. This is how we create a revolution today.

Apr 12, 2019

Be more Punk. A call to action.

Apr 12, 2019

Sarah Hyndman

How Punk changed Graphic Design and is history repeating itself?

What can the 1970s reveal about today’s typography trends?

Apr 11, 2019

How Punk changed Graphic Design and is history repeating itself?

Apr 11, 2019

Sarah Hyndman

Eat Your Words

Food as a system of communication and its role in a post-culinary society*

Apr 6, 2019

Eat Your Words

Apr 6, 2019

Sarah Hyndman

Sarah Hyndman

Book Author

Keynote speaker | Author | Creating a buzz with interactive talks packed with science, activities & sense-hacking | Persuasive typography | www.typetasting.com

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